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Get SWATCHED.

Tailor-Made Cosmetics

HOW IT WORKS

Step 1

Get SWATCHED.

Our process starts with a simple, self guided questionnaire that mimics a makeup artists' thought process when tailoring products for their clients.

Step 2

Product is personalized.

Our team of professional makeup artists review your profile and tailor your products to accurately match your profile derived from our questionnaire. Your individual formulas are stored for future refills.

Step 3

Check your mailbox! 

Your products are promptly packaged and shipped, along with some tips on how to get the most out of your purchase.

PRODUCTS

First of all, you are beautiful, you are flawless and we think you are amazing! Makeup is meant to be joyful, to boost confidence and to be self expressive.  So let’s have some fun together creating makeup that will match and enhance the skin you're in.

Gradient product swatches

FOUNDATION

Your best match skin enhancing foundation.

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Gradient product swatches

CREAM BLUSH

Fresh multi-use cream color.

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Image of Andrew Zepeda the founder of Swatched.

Our Story

Developed by celebrity makeup artist Andrew Zepeda, SWATCHED. brings his customized approach to cosmetics directly to you. 
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It has been Andrew’s long-time desire for everyone to have access to cosmetics that will celebrate the skin they are in. Our products are designed to enhance the unique qualities that make you so beautifully you.
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Our products are thoughtfully sourced and tailored to your specific needs. Oily skin? No problem. Sensitive skin? We’ve got you covered.  
‍
Personalizing cosmetics to match a client’s skin isn’t new. Professionals have been doing it since the first dab of foundation touched a face. SWATCHED. innovates the process through our self-guided customization survey, allowing you to have your virtual makeup artist personalize a product that is just for you.

Copyright © 2021 SWATCHED. All rights reserved.

Discreat

First of all, you are beautiful, you are flawless and we think you are amazing. Makeup is meant to be fun, to boost confidence and to express emotion.  So let’s have some fun together creating makeup that not only perfectly match but enhance the skin you're in.

No one needs to know you are wearing foundation and our DISCREET. foundation makes certain they never will.
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SWATCHED. foundations are tailored according to your specific skin type, tone and undertone as well as eye and hair color providing you your best matched cosmetics.

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Picture of foundation
Picture of foundation

DISCREET.

No one needs to know you are wearing foundation and our DISCREET. foundation makes certain they never will.

decorative cream cheek swatch in multiple colors

PLAYFUL.

When you are feeling flirty or in need of an instant pick me up reach for PLAYFUL. our multi-purpose cream color.

DISCREET.

First of all, you are beautiful, you are flawless and we think you are amazing. Makeup is meant to be fun, to boost confidence and to express emotion.  So let’s have some fun together creating makeup that not only perfectly match but enhance the skin you're in.

No one needs to know you are wearing foundation and our DISCREET. foundation makes certain they never will.
‍
SWATCHED. foundations are tailored according to your specific skin type, tone and undertone as well as eye and hair color providing you your best matched cosmetics.

Button text
Picture of foundation

HOW IT WORKS

Step 1

Get SWATCHED.

The SWATCHED. process starts with a simple questionnaire to establish your profile. These questions mimic a makeup artists' thought process when customizing products for their clients.

Step 2

Product is mixed.

Our team of professional makeup artists review your profile and custom mix your products to specifically match your criteria. Your custom formulas are stored for future refills.

Step 3

Check your mailbox! 

Your custom SWATCHED. products are promptly packaged and shipped. Along with your product, we’ll include some tips on how to get the most out of your SWATCHED. purchase. 

PRODUCTS

SWATCHED. products are tailored according to your specific skin type, tone and undertone as well as eye and hair color providing you your best matched cosmetics.

Picture of foundation

DISCREET.

No one needs to know you are wearing foundation and our DISCREET. foundation makes certain they never will.

decorative cream cheek swatch in multiple colors

PLAYFUL.

When you are feeling flirty or in need of an instant pick me up reach for PLAYFUL. our multi-purpose cream color.

Decorative image of lipsticks in varyings shades with water drops in

EMPOWERED.

We know you have something to say! Our EMPOWERED. lipsticks ensure when you speak they are listening.

Tailor-Made Cosmetics

DISCREET. PLAYFUL. EMPOWERED.

First of all, you are beautiful, you are flawless and we think you are amazing. Makeup is meant to be fun, to boost confidence and to express emotion.  So let’s have some fun together creating makeup that not only perfectly match but enhance the skin you're in.

Image of Andrew Zepeda the founder of Swatched.

Our Story

Developed by makeup artist Andrew Zepeda, SWATCHED. brings his method of custom mixed foundation for his clients directly to you. 

Now anyone can have a professional, tailor-made foundation by simply answering a set of questions put forth by Andrew.

All SWATCHED. foundations are thoughtfully sourced and tailored to your specific needs. Oily skin? No problem. Sensitive skin? We’ve got you covered.  
‍
It has been Andrew’s dream for a long time for anyone and everyone to have access to foundation that matches the skin they are in. SWATCHED. foundations are designed to enhance the unique qualities that make you so beautifully you. 
‍
Andrew Zepeda has been a professional makeup artist for more than a decade, revered as the best kept secret among the most influential circles on both coasts. He would consistently hear “how do you match my skin so perfectly?" or “Can you mix me a bottle- is that even possible?” Yes! It’s totally possible.
‍
Customizing foundation to match a client’s skin isn’t new - professionals have been doing it since the first dab of foundation touched a face. SWATCHED. innovates the process through our self-guided customization survey, allowing anyone to have their virtual makeup artist create a completely custom match.